Why Alexandre Gama is a Prominent Figure in the Advertising Sector of Brazil

     The advertising industry is one of the fastest growing economic sectors in Brazil. This growth has been fostered by companies, such as Neogama. This firm is on the verge of utilizing modern technology to develop creative ad campaigns. Alexandre Gama is celebrated as one of the influential people in the success of Neogama. In addition to being the brains behind the ad agency, Gama also serves as its COO and CEO.

Neogama is among the top 20 ad agencies in Brazil due to Gama’s passion for revolutionizing the Brazilian advertising industry. At 59 years old, Alexandre Gama has a number of achievements to his name. For instance, BBH hired him as the first Brazilian creative director. His job entailed overseeing the creation of ad campaigns at the British-based network.


Professional and Academic Background

Gama has membership in an international creatives’ board known as Publicis Groupe Global Creative Board. He is the only Brazil native among five other creative leaders who also seat in the board. Gama majored in advertising and communication when he was a student at FAAP.

After completing his studies, he got the opportunity to work with Standard Ogilvy & Mather as a graduate copywriter and creative. He founded Neogama after working in the advertising sector for over ten years. Gama is a recipient of awards, such as Caboré’s Entrepreneur of the Year in the Communications Industry award and APP’s Agency Director of the Year award.

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